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Selling Ad Tips

Selling Ad Tips

Remember, you are not a daily conglomerate trying to bring in millions of dollars of advertising to cover your incredibly large costs, and to make the exorbitant profit that these companies have come to count on (which, as you know, has changed drastically over the last few years, partly because of the internet and partly because corporate newspapers really stopped catering to the local community). You are a niche newspaper, catering to people already interested in what you have to offer in a specified field.

To use a Hair Salon example, let's say you are printing 500 newspapers to distribute to friendly merchants and for the most part hand out to your customers. Who do ask for advertising? Most people complicate this or worry about it. You don't need to. Your cost is very low, so even as a starting point, you don’t need a lot of revenue just to break even. Consider this:

You are printing 500 newspapers. You decide whether this is something you will do weekly, monthly, quarterly or whatever, so long as you have a rough idea as to what to tell your advertisers. Let's say we decide on 500 newspapers every quarter, or every three months. This is what you tell your advertisers you are offering.

If you sell your ads for £50.00, then you make a profit while offering your advertisers value. Tell them how many newspapers you are printing, what content the paper will include, and how often you will print the newspaper. Businesses or people will pay for advertising, especially if it's in a market that may cater to their own business!  For example:

Your newspaper is a hair salon newspaper. The first people you ask for advertising are people you know, friends, family, neighbouring businesses. Most people can be very supportive in these kinds of endeavours, especially if they already know and like you. The next types of people you approach are businesses that echo and are similar to yours without competing with you! You are a hair salon, trying to help your client feel better about their appearance. Perhaps your readers might also be interested in tanning salons? Nails? Clothing? Shoes? Fitness? Diet? Cosmetic surgery? Whatever type of newspaper you are printing, sit down and figure out what types of businesses could benefit from your newspaper and customers, and ask!

Remember, you are not only trying to be creative and unique and help your own business, you are also genuinely trying to help your friends, neighbours, and businesses as well! You are doing so by offering a captured market (your own customers), and also in an incredibly affordable way. This fosters good feelings, good business relationships, and a healthy environment for everyone involved. Your customers will love it!

How about this? Instead of selling an ad, sell an article! If you are a hair salon, go to your friend’s clothing store and sell them an article in your paper on their clothing store! Because it’s an article, it can be much more powerful and credible than just an ad!

Free Cloud Designer Templates

Our templates are 100% customizable, super user-friendly, and designed specifically to help you create outstanding newspapers with our free Cloud Designer. Below are a few of the 100s of templates available to you.

Front Page, 4 Column
Front Page, 4 Column
289x380
Classic
Free Template
Classic looking front page newspaper, reminiscent of the New York Times. 4 columns, perfect for the "newsy" newspapers.
Wedding Announcement / Program
Wedding Announcement / Program
289x380
Weddings
Free Template
Front page wedding announcement. It can be altered for an anniversary newspaper as well.
School Front Page, 4 Columns
School Front Page, 4 Columns
289x380
Current Trend
Premium Template
This premium template and hundreds more are available with a Designer PRO subscription (click on this template to learn more). Free Templates on this page do not require a subscription.
10th Anniversary
10th Anniversary
289x380
Anniversary Yellow
Free Template
A front page for an anniversary newspaper. 100% customizable. Can be used for weddings and even birthdays.
Front Page, 3 Columns, With Ads
Front Page, 3 Columns, With Ads
289x380
Sleek Red
Free Template
Front page with ads. Great for community and specialized or niche newspapers where revenue comes through selling ads. Customize to fit your needs.
Good News
Good News
289x380
Good News Newsletter Template
Premium Template
This premium template and hundreds more are available with a Designer PRO subscription (click on this template to learn more). Free Templates on this page do not require a subscription.