Campaign Flyers

Campaign flyers are a common promotional practice to encourage grassroots efforts to get out the vote, increase name recognition and to explain what a politician believes and stands for. There are, however, several inherent problems with flyers:

• There is not a lot of room. You don’t have the space to truly explain what you believe, why you are the better candidate, or share your values.
• Flyers are psychologically disposable. When people see a flyer, they automatically think this is something that will need to be thrown away.
• Flyers don’t grab attention well.In general, flyers just don’t have the promotional punch that we would like. There is just too little room to have perceived value. Unless you intend to be provocative, flyers just don’t have the punch that most people would like.

A newspaper can overcome all of these problems. Not only does a newspaper have the room you need, there is a sense of importance, psychologically, to a newspaper. Newspapers are viewed as authoritative, valuable. Newspapers have the ability to grab your attention with large print that takes up a lot of space. In a flyer, trying to do that, will not work…there just isn’t enough room.