Simply put, why pay for new menus every time the price of cheese or beef goes up?
By turning your menu into a newspaper, not only can you do away with both a to-go
menu as well as your standard menu, your restaurant can stand out as unique and
you can also cover the costs of your menu by selling advertisement that reaches
your thousands of customers (even if you don’t sell advertising, the cost of a newspaper
every three months is probably cheaper than what you pay now for menus for a year!).
Come out with a new paper every month, or two months, or three months, and never
worry again about changing prices when you need to.
And talk about after-the-sale marketing—Your customers can take your menu home with
them! A newspaper is also a great way to let everyone know special events or menu
specials, or even puzzles and drawings for the kids... Everybody wins!
For tips on having a profitable newspaper, see our
Profitable Newspaper Page, Cost-Free Newspapers
and Selling Advertising Tips.