Content Tips
Keep your content simple, easy to find (bold headings), easy to read (don't use extremely fancy fonts) and keep some space between articles. Also, don’t try to include too much information as your font size (the size of your letters) in your articles need to stay at least the size of 12 or larger for everyone to be able to read easily. Strategic pictures and photos can also be wonderful to attract the eye to an article, though don't get crazy and use too many because it will dilute the strength of each photo.
The content in your paper is solely yours to decide. For the most part, it should coincide with whatever your paper is supposed to be about. Again, if you are a hair salon, you probably don't want articles on the latest technology of lawn fertilizers, or of the recent discovery of microorganisms in Egyptian tombs. Keep your articles related to your business.
Talk about yourself and your staff. Talk perhaps about specials, when and how much, that you offer. Talk about solutions or tips in your specific field. Talk about some of the reasons why some of your services are important. You may include games or comics or puzzles if you so choose, as it gives everyone a reason to keep or use the newspaper longer. These can be very popular and enjoyed.
Overall, just keep it simple. Let your customers enjoy your newspaper without working hard to do so